That's it. Blog

Back to School Snacking: Why Fiber From Fruit is the Lunchbox Hero

Back to school snacking, simplified. All That's it. Snacks contain fiber from real fruit, no added sugar, and are manufactured free from the top 12...

Race Day Fuel That Starts With Real Fruit

Race day nutrition made simple. That's it. shares easy ways to fuel a run, ride or brisk walk with real fruit, plant-based protein and a...

Sugar on Food Labels: What to Look For

Decoding food labels is simple when you know where to look. Always check the Added Sugars line instead of relying on front-of-pack marketing. While naturally...

April Is IBS Awareness Month: A Simple Way to Add More Fiber

April is IBS Awareness Month, a timely chance to spotlight irritable bowel syndrome, a common digestive condition that affects about 5% to 10% of people...

Fiber From Fruit: The Glow-Up Your Snacks Deserve

How's this for a summary? Fiber from fruit is going mainstream as people look for fiber from real whole foods, not “added fiber” powders or...

Snack Your Way to Heart Health ❤️ Simple Habits That Actually Stick

February is American Heart Month, and here’s the good news. According to the American Heart Association, it’s the small, everyday choices that make the biggest...

A Better Classroom Valentine Treat: Crunchables + Mini Fruit Bars

If you’re searching for classroom Valentine’s Day snacks that are not candy, you’re not alone. Between school wellness policies, sugar overload, and ingredient lists that...

National Apple Month

The Fiber from Fruit MVP You Already Know and Love It’s National Apple Month, and apples deserve the spotlight. They’re familiar, easy to snack on,...

Snacking Trends Unwrapped: Back to Real

If snacking has felt a little complicated lately, 2026 is offering a reset. We surveyed 1,000 U.S. consumers, 1,000 parents of young children, and 135...

Fiber From Fruit: The Simple Daily Habit 95% of Americans Miss

Fiber From Fruit: The Simple Daily Habit 95% of Americans Miss Fiber from fruit comes with vitamins, water, and antioxidants that work together. For example,...

Halloween, Food Allergies, and a Safer Way to Treat

This guide shows how to make Halloween safer for kids with food allergies using the Teal Pumpkin Project and clearly labeled 100% real fruit snack...

Ultra-Processed Snacks: What They Are and How to Spot Them

Have you ever grabbed a snack that looked healthy at first glance, only to flip it over and see a long list of ingredients you can’t...

Why Healthy Snacking Should Start in Toddlerhood (and What Most Parents Overlook)

Healthy habits start early—and they start with what you put in your cart. By offering snacks that are clean, transparent, and actually made with real...

Organic Fruit Crunchables, Now Available at Walmart Nationwide

Say goodbye to confusing labels and ultra-processed toddler snacks—That’s it. is disrupting the toddler aisle with Organic Fruit Crunchables, made with 100% real fruit and just 1–2...

Podcast Interview with our Founder & CEO, Dr. Lior Lewensztain

We are thrilled to share an exciting podcast episode featuring our founder and CEO, Dr. Lior Lewensztain! Lior recently joined host Ben Weiss for a...

13 Reasons to Celebrate 13 Years of That’s it.

As we mark 13 years of delivering simple, clean, and real fruit snacks to people everywhere, we're reflecting on the journey that got us here....

That’s it.: The No B.S. Fruit Bar

Originally posted on That’s it.: The No B.S. Fruit Bar - WTFork Authored by Stefanie Sacks, MS, CNS, CDN            ...

That's it. Brings Clean Energy to College Campuses: Supporting Students with Healthy Snacks

This fall, we hit the road to help college students find better snack options by bringing our Organic Energy Bars directly to campuses across the country....

Cosplay, Competition, and That’s it. Energy Bars: Highlights from LA Comic Con 2024

LA Comic-Con 2024 was an unforgettable experience, and we had an absolute blast connecting with everyone in the Gaming Hall! From passionate gamers to comic...

TwitchCon 2024: Clean Caffeine, Real Fruit, and Big Vibes

TwitchCon 2024 was nothing short of epic, and we were right where we belonged—right in the action! 

Simple Tips For an Allergy-Friendly Halloween

  Halloween is around the corner, and while kids are busy choosing their costumes, parents of children with food allergies might be feeling some real...

Catch Katie Eshuys on The Produce Moms Podcast! 🍎

  That’s it. President, Katie Eshuys, was recently a guest on The Produce Moms podcast! Tune in to hear her chat about our mission to...

Game Changing Snacks

Discover That’s it. Energy Bars, Designed Specially for Gamers Staying in tune with our customers' cravings is our top priority. We recently conducted a survey...

Snack Idea: Rainbow Fruit Board

• recipes

Rainbow Fruit Board Paint your plate with the colors of the rainbow! We've gathered some inspo for your next snacking situation. Ingredient Ideas: That's it....

Recipe: Apple Cinnamon Granola

  Give this granola a try on top of your favorite non-dairy or Greek yogurt for a quick breakfast, or enjoy it straight out of...

Fall in Love with this Apple Cinnamon Edible Cookie Dough

• recipes

Apple Cinnamon Edible Cookie Dough This safe to eat cookie dough combines the warm fall flavors with the pure joy of eating cookie dough straight...

Frozen Yogurt Bark Recipe

• recipes

Frozen Yogurt Bark Simple, refreshing and quick to make, this frozen yogurt bark is the perfect summer treat! Ingredients: That's it. Mini Fruit Bars 3 cups...

Gluten-Free Pineapple Cake

• recipes

Gluten-Free Pineapple Cake Take your tastebuds on vacation with this cake made with our Apple + Pineapple Fruit Bars, and just four other ingredients! Ingredients: Crust 6...

That's it. Guide to The Benefits of Probiotics

• gut health
• health
• Probiotics

Have you ever asked, "what actually are probiotics?" Well, we've got answers and insight into the many health benefits of probiotics!  You may have noticed...

Mini Fruit Bar Sandwiches Part II

• recipes

The Star of Snacktime Returns! The FruitFam loved this snack hack so much, we had to bring it back. Enjoy these newest craveworthy combos, all...